Streamlining Messaging for Impact

Over the past few months, I've written a lot, trying to distill my message. I had to communicate it to a potential partner the other day, and ultimately, I just want business messaging (or corporate communications) to be better. That's it. And I'm convinced a big part of that is demystifying the process, inviting people in, challenging the agencies that make the work, and inspiring the professionals who commission it.

I've also started this subsection of Unreasonable Creativity, called CORPOR.AI.TE. Its intent is, again, to show creatives and clients where you can shortcut some things that often divert focus from the story we need to tell. Have the robot do your research, let it make the mood board to help you sell the concept while you craft the nuance. It’s not about buying the catch all 10,000 prompt package - each idea is considered for corporate communicators and creatives.

As an exercise I analyzed my content to distill MrMcK's brand values from six articles I've written. This can be done with any LLM (I like CHATGPT and Bard/Gemini). Initially, the AI generated 10 brand values, which I found relevant but excessive. Thus, I sought continuity among them and compressed the ideas into five core brand values for MrMcK.

These five brand values supposedly represent the essence of the MrMcK Creative brand, reflecting the reality of what I'm communicating to anyone who will listen. Over to CHATGPT:

After examining the 10 brand values for MrMcK, here are five core values:

1. Innovative Authenticity: Embracing authentic storytelling while constantly innovating to adapt to evolving trends and technologies.

2. Human-Centric Collaboration: Prioritizing people and relationships, fostering collaboration and co-creation to connect with audiences on a personal level.

3. Strategic Disruption for Growth: Valuing strategic disruption as a catalyst for progress, challenging norms to achieve excellence and growth.

4. Ethical Creativity: Upholding ethical standards, creating content and strategies that captivate while promoting responsible practices and avoiding biases.

5. Empathetic Optimism: Rooting oneself in empathy, facing challenges with optimism and resilience, believing in the power of positive connections and understanding.

I like to discuss the distinction between practicality and ideology. When you have access to a dataset, it's better to utilize it rather than ignoring the truth and persisting with misguided ideas.

Try applying this principle to your personal brand or small business. Or how about for fun try it for your big business and stress test the values they had an agency put so much work into and see if you really are who you say you are.

As you were✌️

MrMcK.