Sharing Wisdom: Insights from Zoe at Bodacious

In the ever-changing world of AI, you can embark on your own journey of discovery and apply the technology uniquely to your discipline. However, sometimes you stumble upon someone else utilizing it for their discipline, and it’s worth sharing.

Zoe Scaman is the founder of Bodacious, a strategy studio focused on "illuminating and navigating the new frontiers of innovation within the worlds of brands and entertainment."

I first encountered her work when she wrote "Mad Men. Furious Women," a personal piece on the endemic harassment culture within the advertising industry, which garnered coverage in The Times, The Guardian, Fast Company, and wider industry press across every continent.

Since then, I’ve been following her work on Fandom, Community, and now she has just penned a guide for strategists on AI. I even had a direct chat with her about her speaking career and tapped into her insights. So, corporate communicators, take the time you would have spent reading my thoughts this morning and have a look at Zoe’s deck. It's very worthwhile and, as always, full of insight.

You're welcome.

As you were

MrMcK.